THE ENTERPRISE AS AN ELEMENT OF EUROPEAN IDENTITY
The European enterprise has been an object of study and research since when, with the creation of the Common Market, Europe started to be perceived as a unitary subject. The first research started in the 60s when a Harvard Business School team applied the Chandlerian “Strategy and Structure” approach to test for convergence between Europe (UK, Germany, France and Italy) and the United States as related to the form of enterprise.
More or less, the test was successful but it’s important to remember the qualifying phrase: more or less. Often, the same words did not correspond to the same reality. Words like headquarters, CEO, and middle management sometimes had different connotations.
This preliminary research ended in[...]